Small Business Marketing: You Are Not Alone

As a small business owner, do you ever feel like it's just you and your dollar bill flapping in the breeze when it comes to a commitment to marketing?

You will soon read that it does not take a million dollars and it is not rocket science.

It takes a village. A network. Cheerleaders. Opportunities. Friendships. Ingenuity. Creativity. Consistency. And focus.

I am the epitome of a small business owner, it is just me over here, and I have few marketing dollars. A lot of what you will read comes from personal experience and hard knocks along the way.

In my role as a marketing communications consultant for small businesses, I often find clients resistant to the idea of a marketing plan, as if putting it on paper will uncontrollably suck dollars out of the bank account. (It is not true, by the way). The fact is, having a marketing plan can save money.

In the next many posts, we are going to work through your marketing plan, bit by bit. So, pull out several sheets of paper and a pencil and keep them handy.

Assignment:
Write at the top of your paper a dollar figure that you are willing to spend on marketing your small business for the next 8 months – the rest of 2008. Don’t panic! If it is $0.00 that is OK but write it down and own it.

Marketing for Small Businesses

Small businesses have a huge challenge - and that is to fund, commit to, and implement a marketing plan. Often, small business owners feel that they cannot afford to market or they don't know where to start.

Check here often to find simple ways to promote, market, and tell the world about your small business!

This blog is dedicated to empowering small business owners across the world to market their products and services. Get out there and tell the world you are great!