I don't know what to write......*help!*
Is this YOU? Help is here! With all content development, writing style is king.
We write differently for press releases, for company brochures, for product sheets, for client proposals, for bank requests, for grant submissions, for award nominations, for advertising, and for blogs. Then, comes in the industry writing styles. Content for industries, such as banking, entertainment, technical, crafting, and others are very different from each other. Same type of content, same type of subject, but a different writing style.
Here is an idea!! Dig out one of EVERY marketing asset you have. That includes printed materials, brochures, business cards, client proposals, biographies, company histories, web site content, even audio content if you have scripts for TV ads and radio. This is your goldmine that can fuel your blog posts for a long time!
Pick through them like you are looking for that lost needle in a haystack. Find tiny aspects that can be re-purposed and expanded with glorious and exciting information.
Check out these resources:
About.com: Small Business Information Business Blog FAQ
BloggingTips
ProBlogger
The KEY is to keep it an interesting, but short, conversation that will engage your readers!
